Articles

We are an Australian owned and operated company. Our staff live in the community we serve. Our supply chain is made up of Australian products. What this means for you Buying Australian - When you purchase your website from us, you are buying Australian. The money goes to Australian companies and ... read more

Now you have a website, what do you do? For a lot of people a website is another thing you needed to do for your business. You knew you needed one in this digital age, you had heard of other businesses making money and getting sales leads through their website, so you added the website to your ment ... read more

Today marks the end of our first 6 months in business. 12 months is the do-or-die mark. It is the point at which my wife and I have to look at how we are doing and decide to continue or not. From the 6 mth mark, it looks like we might get a good first report card. Speaking with peers in the industr ... read more

I have written before about developing a company culture and philosophy. That even at this early stage your company takes on your personality. Your culture grows from your decisions and direction, then those of your employees. The way I treat people is something I have been contemplating recently. ... read more

We are now two weeks into our armidale web design business. We have done three websites and on our way to a fourth. We have had five decline our services. We have proposal ideas but no more work in the pipeline. The people side of small business is the biggest challenge for me. With some of my clie ... read more

Getting a website need not be an intimidating task. A website is simply another tool to attract customers to your business. The only thing you need to be concerned with is expressing your knowledge of your business and your customers to your web designer. They should then take care of the technical ... read more

When you are running a small business you tend to concentrate on your core business, what you are good at, what makes you money. There are many other things a small business owner needs to consider. Amongst them we have discovered tax, GST, indemnity insurance, travel and office use log books, keepi ... read more

When you are running a small business it is important to lift your head occasionally. It is too easy to be caught up in the day to day activities, paying that bill, calling that client, finishing that project. It is nice every now and then to step back and see what you have done, what you are buildi ... read more

In a previous article we described our pursuit of web standards (web standard XHTML). We adopt these standards not to be fancy or trendy, here are some of the benefits. Reach more people - across more browsers and conditions, your webpage will still function correctly for your potential customers ... read more

Our objective as an Armidale Web Design business is to get new work and clients by word of mouth. I think this is the ideal way to get work for most businesses. You have done such a good job for someone, that they become your champion, if someone mentions needing something you can do, your client wi ... read more

Twitter asks you "Whats Happening?". You can answer in 140 characters or less. So you inform the internet of what you are up to. "meeting with client...", "launched new product...", "spending weekend with family...". Its a nice way to get an insight into people or their businesses. People follow yo ... read more

As we cope with reality we try to categorise things, to simplify the complexity of life we create patterns. This is what I find myself inadvertently doing with each new client. I use what has worked in previous client relationships. I treat new clients the same as previous clients. A lot of my recen ... read more

We have made a newer article on resizing, Emailing a Photo if you would like to try that one first. With digital cameras nowdays you get high quality photos. If you then want to upload these photos to your website the quality can cause you problems. For use on a website, so it loads quickly for you ... read more

Waterfall Way Designs philosophy and culture is developing and we need to consider who we want to be. This is a consideration both for our own sense of purpose but also for the financial well being of the company. I think the best way for a web design company to grow in regional areas like Armidale ... read more

Google chooses who they list. They search billions of websites trying to create relevant results for peoples searches. They consider many factors when choosing who to list. At Waterfall Way Designs we build websites with an awareness of Googles considerations. In this article we will explain Google ... read more

Well, here we are three days into the business. First impressions are, I am so much happier, I am more relaxed, I get a lot more done because it is for me and my family. I also feel engaged with my clients, I want their websites to succeed, I want someone to ring them or visit their shop because of ... read more

We provide a range of options for your business to sell online. It needs not be risky and can be approached at the level you are comfortable with. Having the internet as one of your selling options opens you up to a wide range of potential sales. People can browse your products at a time that suits ... read more

Domain refers to what you type in the address bar to find a website. Our domain is waterfallwaydesigns.com. We pay a registrar for use of this name, this license lasts a certain period, normally 1-2 years. A domain extension is what comes after your name, .com, .net, .org. .com - this is short for ... read more

At the bottom of webpages we make you will see two links, XHTML and CSS. If you click a link it will take you to a third party page, they will show you if there are any errors on our webpage. This is your sign of quality, not all web developers ensure their sites are up to this standard. All indust ... read more

You have to determine if a website will fit into your business. At Waterfall Way Designs we believe a website is part of your marketing strategy, a way to get your business in front of potential clients. A well designed website can: Present your business, your product and services in a professio ... read more

Well this is the first blog for our Armidale Web Design business. I have been building up my skills over the years working for other people. We decided recently to do it for ourselves. My passion lies both in the back end technical stuff, but also as importantly, meeting and helping people, making s ... read more