Articles

Simple advice to help you get more from your website and online marketing. Explore our articles on web design, social media and helping customers find your business through search engines and AI.

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What Happens If I Don't?

19th September 2026
Every business owner has a list of things that need to be done. Equipment needs repairing. The building needs maintenance. Staff need training. The website needs updating. Marketing needs attention. But time and money are limited. Business owners are trying to make the best decisions they can - to ... read more

Why we charge monthly for websites

17th September 2026
"I'm sick of subscriptions. Just give me the software." We understand. When every business tool comes with another monthly bill, it is fair to ask what you are getting for your money. At Waterfall Way Designs, our monthly website plans cover the initial build, domain registration, hosting and ongo ... read more

How to Attract Skilled Employees to Your Regional Business

14th September 2026
Your next great employee might be living in the city, wondering whether there’s a better way to work and live. They may enjoy their trade or profession but be tired of long commutes, expensive housing and having little time left at the end of the day. A job with your business could offer mor ... read more

How to attract skilled employees through social media

12th September 2026
“We don’t need a website. We already have more work than we can handle. What we need is staff.” It’s a conversation we have regularly with business owners across regional NSW. The work is there, but finding skilled people to do it is another matter. Some tell us they have s ... read more

Building Websites for People, Google and AI

10th September 2026
Your next customer might find you through Google, browse your website or ask an AI assistant for help. Your website needs to make your business easy to understand across all three. At Waterfall Way Designs, we’re now building websites with people, Google and AI in mind. Based in Inverell, we ... read more

Rural Business Marketing: Reputation First

19th August 2026
In Rural Australian word of mouth is still one of the most powerful forms of marketing. Someone says, “Go and see Bill, he'll sort you out.” That recommendation means a lot because it comes from someone they already trust. If you are trying to grow your business or future proof it then ... read more