Articles

We are coming up to 7 years in business. We started our web design business, Waterfall Way Designs, back in early 2009. In that time I have rarely taken a holiday, not a real one like when you were an employee. I have been on holidays with my family, but I always worked while they did activities.  ... read more

We restructured our business at the start of the year after working with a corporate consultant. It has been nearly 9 months and we are still coming to terms with what we actually do now. I think the best way to explain it is to define what we don't do and then try to label what is left. Please rea ... read more

We started Waterfall Way Designs in April 2009, over 6 years ago. In that time we have worked with many types of businesses. We currently have over 230 clients on our books. We have seen some businesses grow and prosper, we have seen others have to close their doors. The vast majority are just survi ... read more

Last week John Chambers retired as CEO of Cisco Systems after a 20 year stint at the helm of this multinational business. Cisco is listed in the S&P 500 and designs, manufactures, and sells networking equipment. The backbone of the Internet and business networks.  In his parting addre ... read more

Below we have a few photos from a recent trip we took to Tenterfield to see some clients. www.washpoolfarm.com.au - I have been working with Melissa since 2010, love her passion, ethics and products. www.thegolfersinn.com.au - we staid at Pete's place, great value, look out for the expresso ... read more

We have just past 6 years of making websites for small regional NSW businesses and I am here to tell you websites do not work. We have 240 clients on the books and have done at least that number of websites. No one in that list is currently booming online or have had their business drastically chan ... read more

photo credit  I don't mind watching a bit of sport, where the contest is close and the participants are demonstrating some greats skills and teamwork. It helps if it is a sport I have played. You can appreciate and understand the game more that way. It is unscripted entertainment, some clashes can ... read more

photo credit    A few weeks ago we introduced you to AirBnb and how it is helping tourists find unique and cheaper accommodation and letting people with surplus rooms or houses make use of them.  This week we are going to discuss surplus cars. For most of us our car spends most of its life sta ... read more

Below are 6 articles we have come across in the last few weeks that have helped our business and we hope they will be informative for you too. Why Your Marketing Needs to Include Your Company’s Story - with products and services competing more and more on price you need to set yourself apart ... read more

This photo was taken from our plane as we arrived in Sydney. Normally they take us over the ocean to approach the airport, but this time we got Sydney harbour, the bridge, the opera house, a cruise ship, all in this wonderful vista. We do not fly often but when we do my brain tends to contemplate l ... read more

image credit This Friday Forage story concerns Elon Musk. If you have not heard of him before, here is a brief history:  In 1995 he co-founded Zip2 – sold to compaq in 1999, Elon's share was $22 million In 1999 he co-founded of X.com/PayPal – sold to ebay in 2002, Elon's share was $ ... read more

Ben "Yahtzee" Croshaw writes reviews of video games. His reviews on YouTube have been viewed by over 18 million people. His latest video, released on the 18th February had over 100,000 views in under 10 hours. One of his January videos has had over 500,000 views. Who are watching these reviews and ... read more

In 2015 Waterfall Way Designs started operating in a different way. After 6 years we were not getting ahead, our clients had websites but they were not bringing a significant revenue for the client's business. Something had to change. After working with a corporate consultant we started to pursue a ... read more

Airbnb is a website that allows people to rent out their rooms. It started in 2008 when two design graduates in San Francisco noticed hotels filling up for a design conference near their home. They had a spare room and offered to rent it out to conference attendees. They put an airbed in their spare ... read more

This week we are going to talk about Minecraft's founder and his new house.  Markus "Notch" Persson is a 36 year old Swedish programmer who just bought the most expensive house in Beverley Hills for $70 million dollars.  Real Estate Video of the house (warning music) Photo Galleryimage credit ... read more

One of the first questions we receive is what a website design will cost? You are excited about the potential of your business being online and how it could help your bottom line. You talk about your business, your customers, your products and services being online. But like all business purchases t ... read more

There is no formula for success online. It takes time and effort to find out what works for your business. Then more time and effort to adapt to changes as your business evolves, internet technology changes and your customers needs change.  You need to try things out - different text on your page ... read more

Who would buy clothes online? That is what I always thought. I can book a family holiday online. I love the fact I can look through a caravan parks facilities and book then and there, even if it is 10 o'clock at night. Problem solved and an exciting trip for the family ahead. But clothes? The other ... read more

The video below shows you step by step how to embed a YouTube video in any page of your website. ... read more

We have recently been going through the process of analysing our business with a corporate consultant. This has highlighted the value of our existing customers. Now we always knew that, we always appreciated the people who had worked with us. We knew them as our customers, we had a list of invoices ... read more

photo credit: Ken Hawkins We run a local online business directory, Buy Local Inverell. When we moved to Inverell there were hardly any businesses online and we wanted to know basics like contact details for doctors, plumbers, restaurants, and so on. So we set up this simple directory, anyone ca ... read more

If you use our email services you may have received an email with a Mailbox Size Warning. This only occurs to a few of our clients, but we wanted to spell it out so you understood what was going on. When we created your website we put it on a server in Sydney. There is a certain amount of space we ... read more

"I don't have the time or money" We have been making websites for over 10 years. In that time a very small percentage of our clients have taken full advantage of their online presence.  We understand you have a business to run, products and staff to organise, family life balance to achieve. Howev ... read more

When we are working with you on your website we will seek your feedback. We will send you a link to your website on our testing server and ask for your opinion on its look, feel, anything you want to tell us.When we do this we will ask you to refresh your page. What does 'refresh your page' mean? ... read more